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If I see this correctly the Email notficicaton format has changed recently.
Now the first link that appears in any notification leads to an
UNSUBSCRIBE (removesubscription) page.
This is (fortunately for nexusfi.com (formerly BMT)) normally NOT what the user probably intends.
Intuitively the user wants to read the new post.
Therefore I'd be glad if nexusfi.com (formerly BMT) switches (back) to a notification format where the first link leads to the new post and only a link at the bottoms serves to unsubscribe.
=============== Sample mail notification ========================
DO NOT REPLY TO THIS EMAIL!
***************************
If you no longer wish to receive these notifications via email, click here: https://nexusfi.com/subscription.php?do=removesubscription&type=thread&subscriptionid=XXXX&auth=xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Dear uexkuell,
A new post has just been made in a thread you are subscribed to on Big Mike's Trading Forum. Unsubscribe options are at the bottom of this email.
1) People don't read.
2) They won't click "unsubscribe" to unsubscribe. Instead, they will report us as spam, which causes ALL users to experience problems because mail providers will send our mail to spam folders.
So, with this in mind and 4 years of dealing with this, I moved the unsubscribe link to the top so that hopefully more people will see it and click it instead of marking us as spam.
I understand that people that are used to the old format are clicking on the wrong link out of habit. But I do believe you can retrain your mind to not do that given a little bit more time and experience.
It's a bad situation with an imperfect resolution.
This might be indicative that it is a relevant problem.
That's true and it's true for me.
It's a good reason to move unsubcribe DOWN not up if the goal is to have people read the posts.
All other relevant trading boards (like ET, TL and some others) use the "old" format -
1.link = current post, last link = unsubscribe.
Therefore this problem would affect all boards.
The current situation is only adding confusion due to behavior that is incompatible to what other boards are doing.
Why would people that have subscribed to a thread then report a notification as spam?
I don't really get this.
If this happens frequently there must be some other reason behind it.
Perhaps this might be a starting point to improve the situation:
Instead of this text in line 4:
"If you no longer wish to receive these notifications via email, click here:"
there could be placed this text:
"If you want to UNSUBSCRIBE please click at the link AT THE BOTTOM of this mail."
(of course no link following here but the usual text and then the link to the new post)
I've tried the "unsubscribe at bottom" text, again no one reads so it is not useful.
Only a very tiny fraction of users on futures.io (formerly BMT) use any other trading forum, so I am not concerned about cross-forum compatibility or standards.
People mark as spam because they don't read. They click spam on the email client instead of clicking an unsubscribe link in the email. They view that as the easy, simple option without any consideration as to what it means. I cannot get mail providers to educate people so simply have to live with it.
I've already taken note of the complaints and will see what I can do.
Mike
When we receive a private message we get a prompt to open the message in a separate window (using chrome at least), have you thought of adding a prompt to the unsubscribe feature? so after you click on the link and it takes you to futures.io (formerly BMT), it asks "Are you sure you want to unsubscribe to this thread?"