I don't want this to come across as too negative but I was a bit disappointed in the webinar. I attended the previous one that demoed Bookmap and their MBO tools. It was impressive and interesting enough that I subscribed to Bookmap and the MBO package on a monthly basis to try it out. I was very much looking forward to this as 90 minutes of real-world use of the tools. It was clear that the previous webinar was a sales pitch and it was well done for that purpose.

But the first 25 minutes of this webinar were a re-hash of what native iceberg orders were, how much it cost, that the sale on the MBO package went to the end of June, why Bookmap and MBO were the best thing since sliced bread, etc. I even posted a question asking when we were going to get to using it in the real world. About that time, Scott did switch to his examples. I don't know if that was because of my question or would have happened anyway. It really doesn't matter.

When Scott did start with real world examples, they were appropriate and his explanations were very good. But since so much time was used by the sales pitch, it seemed a bit rushed. He mentioned several times that he uses BM and MBO in conjunction with the TAS tools and showed some screenshots of them, but he never explained in enough depth (to my old brain) how they worked together and what he was looking for.

I've spent my professional life in the software business and understand what it takes to sell a SAAS (software-as-a-service) package. Part of it is pitching and acquiring new customers and the second part is making sure they STAY customers because they know how to use your tools effectively. I appreciate it that Bookmap (and FIO) put this on and it was definitely useful, but it could have been much more so if it was focused solely on the education of the users in the best way to use it effectively.

I hope this is considered constructive criticism because that is how i meant it to be. I look forward to future webinars and really appreciate FIO hosting them.

I totally agree. Exactly same set of circumstances for me. I attended the FIO presentation a few weeks ago and was looking foraward to some real insight but came away disappointed. I was also not very happy that some unrelated software and chat room were thrown into the mix. If BookMap and the MBO based indicators are so good why does he / we need this other stuff?

Whuffo wrote: "I don't want this to come across as too negative but I was ... disappointed in the webinar. ... [I]t could have been much more [useful] if it was focused solely on the education of the users ...."

I would like to suggest to Scott that he do an experiment, namely:
* Forget for the moment that he is Scott and the presenter of the webinar,
* Make like he is a typical guy without a whole lot of trading experience and trying to get what he can out of a trading webinar,
* Listen to a playback of his webinar, and
* Ask himself during and at the end of it, "How much am I getting out of listening to this, and how do I feel listening to it?"

My impression is that Scott was presenting his webinar as if to an audience of equally experienced traders, an audience of "Scotts." I would respectfully suggest that Scott slow down, take things one step at a time, do a fair amount of repetition, vary the tone of his voice, slow down some more, meet his audience at their level, and in essence become a more effective teacher. Clearly, Scott has something to say; I just think he could say it in a way that would be more useful to his audience.