The event included a Tesla Roadster, Zero S electric motorcycle, Toyota RAV4 EV, Mitsubishi i-MiEV, two Nissan LEAFs, and three Tesla Model S cars. The top finishers were, no surprise, the Model S drivers.

Jack Bowers and Georg Kuhnke, driving a Tesla Model S, finished first with about 41 hours of driving time.

Terry Hershner, riding a modified Zero S electric motorcycle, finished second with about 52 hours of riding time.

Randy and Cheryl Taylor, Canadians driving a Tesla Model S, came in third with about 57 hours of driving time.

David and Helen Kiker, from Redmond, Ore., also driving a Tesla Model S, came in fourth, also with about 57 hours of driving time.

Asoka Diggs, a brand new Tesla Roadster owner who lives in Portland, came in fifth with about 70 hours of driving time.

Tony Williams, of San Diego, driving a second generation Toyota RAV4 EV, came in sixth with around 74 hours of driving time.

Why Tesla Won't Be Able To Profitably Build A BMW 3-Series Competitor - Seeking Alpha

Mike

The first thing I thought when I read this article is that it sounds like someone trying to justify being short TSLA, skimmed through it again, lo and behold



The author makes unreasonable assumptions about pricing on a 3 series, likely the average selling price for a new 3 series is the high 40's, which would include sales from the 320i (the new bargain beemer), hell my 1-series had an msrp 45.

Also the Model S already sells at a huge premium to a 5 series, and an Audi A6, but no one seems to mind. So how competitive a future Tesla model might be might not have much to do with the price, as long as its not unreasonable.

Yes, he must be in some real pain. I am still long and up over 200%.