Now that the stock has surpassed the 90 mark, the owner has a worth of over 5bn (still holding 48% of the company after IPO). It raises the question as to what has Gopro done right?
1. Actually SELL something. (Iím looking at you Facebook) Iím not saying that you need to sell something physical, but when it comes down to it, people have faith in companies that actually do something.
2. Life is a popularity contest. Iíll quote Jesse Jones on this one ďWhat other company do you own the product you trade?Ē (Forgive me if the quote is off Jesse). Simply put, Gopro is in peopleís faces day after day. Every time you go on YouTube, there will be a new video up, and many people, including myself, own one. They arenít just selling an idea; they are selling a physical product attached to an idea.
Business side: What have they done right? A few key points here you will see effect the stock in the coming months.
1. Their launch date was chosen to perfection.
2. Mid October they are slated to launch a new camera. This will be perfect timing if the stock does falter, breathing new life into the company. They will be on the front page with this move. Not only will it help their stock (assuming they donít have a bendable camera #bendgate), but they will reap the rewards of the increased media attention from their successful IPO. Free advertising.
3. Here is the big one. Their lockup expiration is 12/23/2014. Christmas Eve.
The last point is what I will end on. They have crucially chosen a time to allow for their 180 day lockup period to end on Christmas EveÖ This goes in the best form of announcing any kind of bad news late on Friday to let the market forget about it over the weekend. How do you prevent a sell off of company stocks post lockup period? Provide the sellers with one of the quietest times of the year in the stock market. Well played Gopro.
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