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WMT Wal-Mart

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6 Companies Battling for Americans' Grocery Money - Forbes


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Consumer-staples retailers are undergoing abrupt changes to their industry. The latest example is the battle over Americans’ grocery purchasess being waged by traditional supermarkets, dollar-discount stores, big-box department stores and wholesale clubs.

The fight has grown heated as more retailers of decidedly different stripes are offering refrigerated food products and, in some cases, prepared and fresh foods, which is contributing to a shift in buying habits.

“The latest trend shows consumers making more trips to drug, club and dollar stores, while cutting back on trips to Wal-Mart(WMT) and traditional grocery stores,” said Joseph Agnese, an S&P Capital IQ analyst.

And that put a chill into Wal-Mart, the nation’s largest grocer. The company said last week it will spend $1 billion this year to cut prices on such goods and is considering allocating another $1 billion to reducing prices next year.

The strategy behind this grab for groceries is based on the premise that customers coming in to, say, a discount store for the reduced costs on one product segment or to a drug chain store to pick up a prescription, will then fan out to other parts of the store and buy groceries, given the convenience, and then maybe make an impulse purchase of higher-profit items.

“Consumers today shop a multitude of formats based on need,” Agnese said. “There are many types of trips consumers make, from convenient fill-in trips, such as to a dollar store or drug stores, to one-stop shopping to stock-up trips at traditional supermarkets and clubs.

“The struggle today is to maximize share of wallet by trying to fulfill as many of the consumers’ needs as possible and to do it well,” Agnese says of the different types of consumer staples retailers.

“For supercenter operators, such as Wal-Mart and Target(TGT ), food is the customer magnet that sharply increases the store’s overall sales volume, taking customers away from traditional grocery stores,” he said.

And now “dollar stores are adding consumables, especially frozen food, in an effort to drive traffic into stores,” said Agnese, referring to companies such as Family Dollar Stores(FDO).

Wal-Mart has been hurt by this, hence the aggressive move to cut prices to gain back store traffic after its disappointing results in its most recent fiscal quarter ending in January. It reported that U.S. comparable-store sales grew only 1.5%, below analysts’ estimates of 1.8%, despite the start of the price-cutting strategy. That prompted S&P to cut its rating to “buy” from “strong buy” on its shares in expectation of slow earnings growth on the year.

In contrast, Target reported that February same-store sales grew a huge 7%, after increasing 4.3% in January.

But it was Wal-Mart that fired the first shot in this grocery battle beginning in the 1990s, essentially incorporating a supermarket within its traditional department store concept. And now Target is making a major push into fresh foods with its “P-Fresh” program, which it now has in 875 stores and is expanding rapidly.

Mike

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Lowest Prices? That's Amazon, Not Walmart, Say Value Shoppers - DailyFinance


Quoting 
When it comes to currying favor with America's value shoppers, Amazon is eating Walmart's lunch, according to an online survey.

Walmart's (WMT) standing as the nation's cheapest place to shop is waning in the eyes of low- to moderate-income online consumers, according to the YouGov BrandIndex.

Walmart's value score has declined markedly in the past two years, down from highs in the 50s to its current score of 22 on a scale of 100 to -100. At the same time, Amazon's (AMZN) image as a value retailer gained steam: The e-tailer's score rose from near parity with Walmart's to 71 today.

YouGov bills itself as the only daily consumer perception research firm. Its BrandIndex reflects interviews with 5,000 people each weekday from a representative U.S. population.

The question YouGov asked to generate these scores was simple: "Does [the retailer] give good value for what you pay?" Results were filtered by Internet shoppers who make an annual income of $50,000 or less.

Walmart, which became the world's largest retailer by marketing itself as the world's cheapest retailer, has also been fighting to hold onto its discount credibility amid the growing popularity of dollar stores.

To that end, the retailer is investing $2 billion to revive and strengthen its low-price bona fides, which Walmart executives concede have fallen short of late.

Meanwhile, Jeff Bezos, Amazon's quirky CEO and founder, has been building up the e-tailer to be the shopping destination for online bargains on the widest possible assortment of merchandise -- essentially the Walmart of the Web.

Amazon's low-cost operating model isn't weighed down by store operating costs, and the company has made a practice of skirting state sales tax laws to offer shoppers even lower prices.

Amazon's Continuous Evolution

It comes as little surprise that Amazon is stealing Walmart's discount thunder, says Kenneth Wisnefski, founder and CEO of Webimax, which develops online marketing strategies for retailers such as Aéropostale (ARO) and Sam's Club (WMT).

"The reason Walmart is declining in value perception is quite simply because they have not done enough to capture the online shopper," he tells DailyFinance. "We have Amazon.com, a fortress in e-commerce and online shopping, continuing to offer new brands, discounts and incentives, while Walmart is being left in the dust," he says. "The depleting value stems from their lack of online presence and their inability to offer multiple brands at various price points."

And Walmart's discount edge isn't only dulling in the eyes of lower income shoppers, Wisnefski says.

"While the study discusses a low-income shopper, the reality is, the majority of consumers are focused on finding the lowest prices and best deals online," he says. "The 2012 consumer is price savvy and is becoming more experienced as to how to bargain shop for products. With the major shift in retail moving online notably over the past 10 years, consumers now have almost 10 years' worth of experience in online shopping and price comparison.

"Walmart can compete better by offering numerous brands of the same product -- as Amazon does -- however they will have to institute an aggressive strategy to capture some of Amazon's market share, which won't be easy," he says.

Mike

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Last Updated on April 10, 2012


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