E*Trade bids goodbye to its iconic baby - News and Current Events | futures io social day trading
futures io futures trading


E*Trade bids goodbye to its iconic baby
Updated: Views / Replies:168 / 0
Created: by kbit Attachments:0

Welcome to futures io.

(If you already have an account, login at the top of the page)

futures io is the largest futures trading community on the planet, with over 90,000 members. At futures io, our goal has always been and always will be to create a friendly, positive, forward-thinking community where members can openly share and discuss everything the world of trading has to offer. The community is one of the friendliest you will find on any subject, with members going out of their way to help others. Some of the primary differences between futures io and other trading sites revolve around the standards of our community. Those standards include a code of conduct for our members, as well as extremely high standards that govern which partners we do business with, and which products or services we recommend to our members.

At futures io, our focus is on quality education. No hype, gimmicks, or secret sauce. The truth is: trading is hard. To succeed, you need to surround yourself with the right support system, educational content, and trading mentors Ė all of which you can find on futures io, utilizing our social trading environment.

With futures io, you can find honest trading reviews on brokers, trading rooms, indicator packages, trading strategies, and much more. Our trading review process is highly moderated to ensure that only genuine users are allowed, so you donít need to worry about fake reviews.

We are fundamentally different than most other trading sites:
  • We are here to help. Just let us know what you need.
  • We work extremely hard to keep things positive in our community.
  • We do not tolerate rude behavior, trolling, or vendors advertising in posts.
  • We firmly believe in and encourage sharing. The holy grail is within you, we can help you find it.
  • We expect our members to participate and become a part of the community. Help yourself by helping others.

You'll need to register in order to view the content of the threads and start contributing to our community.  It's free and simple.

-- Big Mike, Site Administrator

Reply
 
Thread Tools Search this Thread
 

E*Trade bids goodbye to its iconic baby

  #1 (permalink)
Elite Member
Aurora, Il USA
 
Futures Experience: Advanced
Platform: TradeStation
Favorite Futures: futures
 
kbit's Avatar
 
Posts: 5,872 since Nov 2010
Thanks: 3,301 given, 3,332 received

E*Trade bids goodbye to its iconic baby

Digital discount broker E*Trade Financial Corp on Thursday bid farewell to the precocious baby who starred in the television commercials advertising its trading platform for the last seven years.

Or rather it gave the baby with the baritone voice the chance to angrily announce that he has resigned.

In a 30-second ad that debuted during the opening games of the NCAA March Madness tournament, a singing cat named Beanie interrupts the baby's announcement that he is funding his retirement account through E*Trade.

Told that the cat, who bursts into song with nonsensical lyrics about bundling and options and ETFs, is his new sidekick, the baby smashes his cellphone and barks: "I'm done. I'm out of here."

For the brokerage firm that is recovering from a near-fatal venture into mortgage lending and banking, the baby's retirement

is no laughing matter.

Chief Executive Officer Paul Idzik said soon after his arrival in January 2013 that E*Trade was taking the wrong approach to marketing and should be more scientific in measuring how its messages resonate with clients. He fired marketing head Nick Utton, along with many other top executives. Last summer, he replaced Grey Advertising, which created the baby ads, with Oglivy & Mather.

"The baby was a wonderful iconic expression of what we were," new chief marketing officer Liza Landsman told Reuters. "But we want something that better reflects our present and where we are going."

She wouldn't be specific about the new marketing campaign that will be launched in the next few weeks, but said it will be delivered mostly through online channels such as Yahoo Finance, search engines such as Google and Bing and social networks such as Facebook rather than on television.

An increasing number of E*Trade clients of all ages and wealth levels are using digital means to research investment ideas, communicate with each other and trade. Digital reflects the client experience and is "becoming the brand, to a certain extent," Landsman said.

E*Trade President Navtej Nandra, who like Landsman was hired last May, told Reuters that about 10 percent of the company's trades are now executed through mobile and tablet devices, just behind the 12 percent of trades that rival TD Ameritrade Holdings recently said were sent through smartphones and other mobile devices.

Nandra described the firm as a "digital hybrid" that works across many platforms, including those that rely on customer service representatives and live advisers for clients who want the "human touch." E*Trade is no longer trying to be all things to all people, he said, but it is also going well beyond its old image as a firm whose major appeal is discounted stock trading commissions.

Landsman promised that the new campaign will be as iconic and "witty" as the baby-centric ads. She also said that the firm's advertising budget is "up a little" from last year.

E*Trade bids goodbye to its iconic baby | Reuters

Reply With Quote

Reply



futures io > > > > E*Trade bids goodbye to its iconic baby

Thread Tools Search this Thread
Search this Thread:

Advanced Search



Upcoming Webinars and Events (4:30PM ET unless noted)

Linda Bradford Raschke: Reading The Tape

Elite only

Adam Grimes: TBA

Elite only

NinjaTrader: TBA

January

Ran Aroussi: TBA

Elite only
     

Similar Threads
Thread Thread Starter Forum Replies Last Post
Platform which provides more than 5 BEST BIDS/ASKS in their DOM for every market? Geronimo25 Platforms and Indicators 17 July 13th, 2013 09:25 PM
18 month old baby girl places a trade DionysusToast Traders Hideout 8 February 8th, 2013 04:52 PM
Automated bids and offers nesense NinjaTrader 3 October 3rd, 2012 05:19 PM
E-Trade Baby Loses Everything trs3042 Jokes 2 August 6th, 2011 02:36 PM
E*Trade baby buys CDS... gain247 Jokes 0 April 15th, 2011 06:36 PM


All times are GMT -4. The time now is 01:32 PM.

Copyright © 2017 by futures io, s.a., Av Ricardo J. Alfaro, Century Tower, Panama, +507 833-9432, info@futures.io
All information is for educational use only and is not investment advice.
There is a substantial risk of loss in trading commodity futures, stocks, options and foreign exchange products. Past performance is not indicative of future results.
no new posts
Page generated 2017-12-11 in 0.07 seconds with 19 queries on phoenix via your IP 54.145.16.43