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Why Bank Of Japan Should Keep Selling Yen
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Why Bank Of Japan Should Keep Selling Yen

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Why Bank Of Japan Should Keep Selling Yen

By Lok Sang Ho:Panasonic (PC), the Japanese electronics group, expected that it would face a 420 billion yen loss this year. Only last April, the company announced plans to reduce its workforce by 17,000. Yet, despite the cost cutting, the announcement has overturned an earlier estimate of a 30 billion Yen profit for the year ending in March next year.

The reason is very simple: a very strong yen has eroded the company’s profits. Some commentators had looked at Japan’s exports, and noted that Japanese exports had continued to rise notwithstanding the strong Yen. They concluded that the Yen did not hurt Japan’s exports as is often claimed.

In fact, however, behind the rising dollar value of Japanese exports is (a) a shrinkage in physical exports, and (b) a shrinkage in profits or even losses. With a much stronger Yen, assuming prices in Yen stay constant, the dollar value of exports would rise.


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