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futures.io name change (formerly BMT)


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futures.io name change (formerly BMT)

  #121 (permalink)
 
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 PK 1 
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For me the change is a good one. But neithertheless imho it wasn't really necessary, even though talking about or referring to this forum people use BMT as a synonym.
That synonym is/was like a brand to a very unique forum. People being active in the markets or even trade for a living, they knew BMT and the abbr. BMT was part of many conversations.

Now this will change to 'formerly known as'. But thats no big deal in the end hopefully after some time the new name will be a synonym for that unique forum as the abbr. BMT was. The new name is a good choice.

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  #122 (permalink)
 
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 ratfink 
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Great name, great job of handling the move and inspired decision to brand-switch in advance of all the bulletin board change over work that will take much longer but can now be handled in parallel over a more suitable timeframe.

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  #123 (permalink)
 jmont1 
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PK 1 View Post
For me the change is a good one. But neithertheless imho it wasn't really necessary, even though talking about or referring to this forum people use BMT as a synonym.
That synonym is/was like a brand to a very unique forum. People being active in the markets or even trade for a living, they knew BMT and the abbr. BMT was part of many conversations.

Now this will change to 'formerly known as'. But thats no big deal in the end hopefully after some time the new name will be a synonym for that unique forum as the abbr. BMT was. The new name is a good choice.

@Big Mike, Agree that name is good. Also agree BMT has become part of the trading lexicon.

One minor concern is how close your new acronym FIO is to Verizon's FIOS. People may think we are commenting on FIOS and left off the S for stupidity.

BUT a more important comment for you is that my AOL automatically placed some of your emails in SPAM. I had to unspam them. So perhaps you should advise the community to make sure it is not happening to them.

Good luck with the new name AND congratulations on your spectacular monetary success!

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  #124 (permalink)
 
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 mattz   is a Vendor
 
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Mike, you will hear a lot of ideas, suggestions, etc.
But, the site needed a name change and that is a fact because BMT suggests some guru everyone follows and admires, when in fact it's a community that shares ideas, methods and helps each other with programming. This is not to say that the respect you are getting from the community is not well deserved, quite the opposite, as an industry professional I always liked your ability to tell the guys what is real and what is a fantasy. Never the less, a generic term for a forum is a great idea. In the end, you must ask all the children their opinions, but you must do what you think is right for the family.

I hope that in the years to come, this forum will cover more platforms, more methods, and will attract more people who actually trade live money. Sometimes they lack the time to post, but their insight and value is priceless. This was reflected this year with your and tiger's posts. To be honest, all these paper trader journals, and the emotional long posts are just repetitive and have stopped providing value for those who actually trade live. This is IMHO.

During the few conversations that we had, you gave me very practical advice which reflects your understanding of the industry. Also, as I said before I appreciate the stage you gave me at Futures.IO (formally, I don't even remember the name, LOL) as I truly like to give people good direction in their trading. So again, thank you.

I wish futures.oi further growth and success.

Matt
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  #125 (permalink)
 
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 bobwest 
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Just a comment on the BMT brand question.

I recall that @Big Mike raised the renaming question once before, a year or two ago. I was one of the people who said, no, don't change it, you've got a good, well-recognized brand, don't mess with it.

That was true then, and is true now. The brand "BMT" does have recognition and is (was ) valuable. So there is risk and giving up something in this move to the new name.

However, it wasn't any kind of brand when it started out. It grew into one due to the content and atmosphere and community. All of which are still there.

There may be times when having something of established value holds you back, where you need to outgrow the old thing, whatever it is, to allow the new thing some room. I am a little sad about the old name going away, but not enough to not welcome the new one. I think it is the future (oops, that was not meant as a pun. )

Bob.

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  #126 (permalink)
 
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 devdas 
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Personally i liked the old name , it had some thing different from common "Name"s atleast ( if its the only matter of name change ). Apart from that being nostalgic old things always charmed.

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  #127 (permalink)
 
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 bob7123 
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I realize I am in the minority, but in the interest of coming clean, I voted against the name change in the recent poll and in an earlier, smaller private poll Big Mike conducted.

I think "hate it" is too strong; I don't feel that way. It'is a good name if a new one needed to be picked, but I didn't see a reason to do this. Also I think diluting the brand BMT didn't help anything.

My concern at this point is that "futures.io" might not work well with search engines. I recall a piece of software I worked with a long time ago called "How". Cute, but good luck goggling up support for it. I hope the new site doesn't have similar problems.

I realize the name needed to change before other site changes could be made, and that is what I look forward to seeing. I know the BMT (or should we now say FIO) website code was a bit moribund, I look forward to it getting cleaned up and perhaps some new features.

While I'm not the biggest fan of the most recent change, I still want to say thanks very much Mike for all of your hard and continued work. My and many others' trading careers would not be the same without you.

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  #128 (permalink)
 
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 Big Mike 
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bob7123 View Post
My concern at this point is that "futures.io" might not work well with search engines.


Big Mike View Post
  • The .io domain is not penalized in any way within search rankings. Google treats .io as a global TLD, not region specific.
  • All old URL's will continue to work 100% (ie from Google, or bookmarks). Our server is configure to redirect old URL's to our new URL seamlessly.
  • Google will re-index our site quickly, but in the meantime there is no disruption as all old links will work 100%.
  • I have updated the post bodies and replaced old URL's with new URL's, to avoid confusion with any new members who won't know what Big Mike Trading in the URL means.
  • Organic search traffic that contained the term "Big Mike" was less than 5%, meaning that out of all our search traffic, only a tiny fraction was specifically searching for us by name. Our new name should increase our organic hits as far more people include the keyword "futures" in their search.

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  #129 (permalink)
 
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 bob7123 
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Big Mike View Post
Did you see this?

Mike

Hi Mike,

My concern isn't so much that you are using a domain other than .com, more that "futures" is a much more generic term than "Big Mike Trading". It may not matter, I guess we will see...

Also for those interested: Wikipedia entry on .io domain

-Bob

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  #130 (permalink)
 
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bob7123 View Post
Hi Mike,

My concern isn't so much that you are using a domain other than .com, more that "futures" is a much more generic term than "Big Mike Trading". It may not matter, I guess we will see...

Also for those interested: Wikipedia entry on .io domain

-Bob

What I found in my analytics research is that less than 5% of people search for "Big Mike" (or variations including "Big Mike Trading"). So basically everyone that was using Google was doing so without using our name.

In other words, no one was searching "Big Mike Trading" on Google. By no one, I mean comparatively speaking to our overall organic search traffic.

Mike

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