I think of it as akin to Amazon's moves in book-selling, including the Kindle business: leverage your market share to squeeze everyone else's margins and increase your own dominance.
There are clear benefits for 'consumers' in both price and ease of access, but there's a real price to pay in the decimation of local booksellers, small independent publishers, specific local cultures, and general homogenization.
I expect something similar will occur as a result of what Ray referred to as the trading industry's move toward 'consolidation.'
I asked a similar question a few pages back. The response from Ray was pretty clear. Some butts got kicked and some no longer work there. He has also implemented a similar support setup in the brokerage as they have been using for platform support. Having used the platform support a few times, it works well. A lot of questions get answered in the webinar if you haven't watched it.
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Sounds like those who use NT via another broker arrangement should anticipate an increase in what they pay which will then encourage those customers to switch their account o NT brokerage, right? Please correct me otherwise.
For the record, I am not an NT user and am currently in the process of investigating/researching brokerages to open a new account and switch from ThinkorSwim.